We’re thrilled to announce that Glued has been awarded an Innovate UK Launchpad grant to develop a groundbreaking new approach to team building — one that blends psychometrics and immersive technology into a truly transformative experience.
Introducing Teams Glued
Teams Glued is our bold new initiative designed to tackle one of the most persistent challenges in the workplace: team harmony and productivity. Traditional team building often falls short — it’s fun, but fleeting. Teams Glued changes that by embedding personality profiling into a virtual reality escape room, creating a safe, engaging space for teams to explore, adapt, and grow together.
Participants are grouped into teams with diverse personality styles, identified through a simple yet powerful psychometric process. They then collaborate to solve puzzles in a VR scenario, learning to flex their behavioural styles in real time. The result? A deeper understanding of themselves and their colleagues — and a toolkit for improving team dynamics back at work.
Why It Matters
Workplace conflict costs UK businesses an estimated £28.5 billion a year. That’s £1,000 per employee. Our goal is to reduce that cost by helping teams work better together — not just during the event, but long after it ends.
Teams Glued is more than a team-building day. It’s a research-backed, psychologically grounded experience that delivers measurable outcomes. Participants reflect on their behaviours, receive feedback, and are encouraged to apply their insights in the workplace. We even follow up two weeks later to track impact.
Built in Coventry & Warwickshire, Designed for the UK
This project is proudly rooted in the creative and immersive industries of Coventry and Warwickshire. We’re collaborating with Coventry & Warwickshire digital businesses to design, develop, and deliver the VR scenarios and psychometric integration. Together, we’re creating a scalable, evidence-based solution that supports local talent and drives national innovation.
What’s Next?
With Innovate UK’s support, we’re aiming to build a suite of generic and bespoke Teams Glued programmes tailored to sectors like automotive, advanced manufacturing, and video gaming. Our ambition is to grow this into a national offering — one that not only boosts Glued’s growth but also contributes to the wider economy by improving workplace culture and productivity.
We’re already seeing demand. We’ve delivered pilot events, secured paid engagements, and are gearing up for more. If you’re an HR leader looking for a smarter, more impactful way to build your team, we’d love to talk.