Specialist in qualitative research, proposition development and project management.

Notable projects:

  • Shakespeare Hospice: brand insights and positioning project with staff, patients and carers
  • Purple Monster: rebranding project. Conducting research and workshops with customers and staff. Management of ebranding
  • Charlie Waller and Walker Institutes (University of Reading): naming and branding, research workshops and project management
  • Northampton College: rebranding, conducting workshops and research Managing ongoing marketing and communications projects

Technical skills:

  • Listening, interpretation and expression of complex propositions
  • Facilitation, mediation and interpersonal problem solving
  • Planning and project management
  • Voluntarily mentoring distressed young people for LifeSpace
  • Mentor for Coventry University undergraduates (Institute of Directors)


  • PGDipHE Advertising and Marketing
  • BA Hons Anthropology and Philosophy
  • Certificate in Market Research from the Market Research Society – Merit

Continued professional development:

  • Sandler Training: Sales and Networking techniques
  • Design Business Association workshop on Negotiation
  • Reputation Management two-day workshop (CIM 14 hours CPD)
  • Coaching through Action Coach
  • Foundation in Market Research from the Market Research Society

Career history:

  • 1987-1993: Consumer and Business-to-business advertising agencies.
  • 1994-2001: Through-the-line agencies
  • 2001 -2003: Brand consultancy
  • 2003-present: Joint Owner Glued
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