ROB HARRISON
CONSULTANCY PARTNER
Specialist in qualitative research, proposition development and project management.
Notable projects:
- Shakespeare Hospice: brand insights and positioning project with staff, patients and carers
- Purple Monster: rebranding project. Conducting research and workshops with customers and staff. Management of ebranding
- Charlie Waller and Walker Institutes (University of Reading): naming and branding, research workshops and project management
- Northampton College: rebranding, conducting workshops and research Managing ongoing marketing and communications projects
Technical skills:
- Listening, interpretation and expression of complex propositions
- Facilitation, mediation and interpersonal problem solving
- Planning and project management
- Voluntarily mentoring distressed young people for LifeSpace
- Mentor for Coventry University undergraduates (Institute of Directors)
Education:
- PGDipHE Advertising and Marketing
- BA Hons Anthropology and Philosophy
- Certificate in Market Research from the Market Research Society – Merit
Continued professional development:
- Sandler Training: Sales and Networking techniques
- Design Business Association workshop on Negotiation
- Reputation Management two-day workshop (CIM 14 hours CPD)
- Coaching through Action Coach
-
Foundation in Market Research from the Market Research Society
Career history:
- 1987-1993: Consumer and Business-to-business advertising agencies.
- 1994-2001: Through-the-line agencies
- 2001 -2003: Brand consultancy
- 2003-present: Joint Owner Glued