Birmingham Newman University
you don’t have to go far to get far.
580
visits to the campaign landing page over a 10-week campaign.
the context
Birmingham Newman University wanted to build brand awareness and applications from its local catchment, with a mature audience who might want a change of direction but have commitments that study must fit around.
the challenge
The university is known for a great student experience, small teaching groups and a friendly campus. It needed one theme that could work across paid social, direct mail and outdoor advertising, and appeal to people who left education years ago.
what we did
We created ‘You don’t have to go far to get far’: aspirational, and rooted in the local focus. It ran across a paid Facebook and Instagram campaign, outdoor advertising and a local door drop, with QR codes and analytics so we could monitor, adjust and refresh the creative throughout.
the results.
- 580 landing page visits in 10 weeks
- £2.41 average cost per click
Applications are up, and the cost per click was significantly lower than similar Newman campaigns.
Glued’s campaign theme helped to improve our local brand awareness and communicate the values of the University. The monitoring and adjustment of the campaign delivered good value for money and excellent results
Alison John, Marketing Manager, Birmingham Newman University
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