what your customers really think.

Independent, qualitative research into why people buy from you: the meanings and feelings behind their choices, and what they say about you, good and bad, when you're not in the room.

Talk to DavidSee the proof

what's included.

Surveys and star ratings tell you how many. Conversations tell you why. Most research projects include:

  • Independent, one-to-one conversations with your customers
  • Anonymous feedback, so people can be open
  • Open-ended questions that follow what matters to them
  • The real reasons people choose you, and what they'd change
  • How you compare with competitors, in their words
  • Testimonials you can use, with their approval

how it works.

  1. plan

    Agree what you want to learn and who to speak to: customers, staff, associates or suppliers.

  2. listen

    I arrange and hold the conversations, independently and in confidence, so people say what they really think.

  3. find the themes

    Pull out the patterns: why people buy, what they value and where you could do better.

  4. act

    Turn what you've learned into a clearer proposition, better service and marketing that rings true.

the proof.

all case studies

Risk Evolves

5 years

of independent client interviews, giving evidence for ISO 9001, pointers to improve and a rich source of testimonials.

Read the case study

Risk Evolves

5 groups

interviewed, from clients to suppliers, about the motivations, meanings and feelings behind working with Risk Evolves.

Read the case study

Walker Institute

1 name

and a proposition for a new climate research institute, built from stakeholder interviews and workshops.

Read the case study

The qualitative approach is key. We’ve always said that we want a long term relationship with a client and don’t see them as just another ‘transaction’. If we did a multiple choice Trustpilot / Google type review, that’s transactional. Taking the time to want to listen to their feedback, I think, shows that we value and want to invest in the relationship and aren’t taking it for granted.

Helen Barge, Managing Director, Risk Evolves

works well with.

let's find out what they really think.

The first conversation is with me, and it costs nothing.

Call David on 0777 900 3818info@gluedlimited.co.uk