cut the mustard in norfolk.
sent to coventry.
now bringing the sauce to worcester.
I'm David Wilson, founder of Glued. I've spent 27 years in design and marketing, 23 of them with Glued, helping organisations tell great stories with great visual brands. Today I do it from Worcester.
three places. one way of seeing things.
Each place has shaped how I work with clients today.
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norfolk.
where I grew upChildhood days sailing on the Norfolk Broads. I'm dyslexic, and early on I found I could say far more with pictures and design than with words alone.
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coventry.
from 1997Sent to Coventry to study graphic design. I left Coventry University with a First Class BA (Hons), worked as a designer at Haywood Design Consultants and Onbrand, then founded Glued with Rob Harrison in 2003.
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worcester.
home, and Glued's homeWhere I live now and where Glued is based. Rob stepped away in 2026 to move towards retirement, and today I run Glued from here. It's where I work, network and meet clients, and yes, I'm partial to Worcestershire Sauce!
great stories + great brands = like-minded people.
Over my career I've realised something simple. Combine a great story with a great visual brand and you're far more likely to attract like-minded people, whether that's customers or staff.
I've worked on brands for retailers like Tesco, Harveys and Vodafone, for small businesses and for further and higher education providers across the UK. The size changes. The principle doesn't.
When you work with Glued, you work with me personally: from the first conversation to the final file.
Our website gives a good online impression of the personal experience we strive to offer all our visitors. David has been supportive throughout the process.
David Fitch-Peyton, Joint Owner, Oboe Fine Wine
a few projects I'm proud of.
Coventry Pride
A consistent look and the #BeYou campaign for a volunteer-run charity. Visitors rose from 10,000 to around 15,000.
Read the case studyPurple Monster
A refreshed brand, writing guidelines and templates the whole team can use.
Read the case studyTeams Glued
Designing and building a VR team-building experience, backed by an Innovate UK Launchpad grant.
Read the case studythe detail.
career
2026 to now Owner, Glued
2003 to 2026 Co-founder and joint owner, Glued, with Rob Harrison
2002 to 2003 Senior Designer, Onbrand
1999 to 2002 Designer, Haywood Design Consultants
education & learning
BA (Hons) Graphic Design First Class, Coventry University
Aston University 10-week Business Growth Programme
Sandler Training: sales, networking and leadership
Design Business Association workshop on negotiation
tools
Adobe Creative Cloud
Microsoft Office templates
Email automation and templates (Campaign Monitor, Mailchimp)
WordPress theme design and build
giving back
2016 to 2018 Trustee, Coventry Pride, running its marketing campaigns
2016 to 2018 Helping Hands Community Project
away from the desk.
A few things that keep me curious, and keep me grounded.
let's talk about your story.
Whatever the brand or marketing challenge, the first conversation is with me.