BIPC Worcestershire
helping worcestershire thrive.
2,000+
people visited the BIPC website or Eventbrite pages through social media.
the context
Worcestershire Libraries partnered with the British Library to open a Business & IP Centre in the county. It offers fully funded support to people starting a business and to organisations up to four years old.
the challenge
BIPC Worcestershire needed to raise its local profile and fill a series of Reset. Restart webinars on business planning, brand, marketing and finance. With libraries closed by the pandemic, people had to be found online.
what we did
We profiled the audience and ran a paid social media campaign around the challenges they faced. Social drove engagement, but not enough bookings on its own, so we added email marketing to a GDPR-compliant list of new Worcestershire businesses, plus targeted telesales calls. Every message stayed on-brand with the British Library brand team.
the results.
- 2,000+ website and Eventbrite visits from social media
- 50 people completed the programme
- 31 one-to-one consultations held
When one channel wasn’t enough, we changed the mix. That’s what filled the webinars.
Glued supported BIPC Worcestershire raise awareness and deliver an effective webinar and coaching programme. They were able to adapt the process to help us learn what works best to deliver results.
Jo Hemley, Business Engagement Manager, BIPC Worcestershire
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