Coventry University
from struggling to fill places to fully subscribed.
2
cohorts in a row fully subscribed, after a period of struggling to fill places.
the context
PRINCE2® is a highly regarded project management qualification, often a requirement for winning large tenders. As an accredited provider, Coventry University had done well delivering it to internal and existing contacts.
the challenge
With a commitment to industry engagement and a need to generate income, the university asked us to raise awareness of its PRINCE2® capability, generate leads and, ultimately, course bookings.
what we did
We created campaign themes that positioned Coventry University as a credible, well-intentioned PRINCE2® provider, and ran them across email marketing, social media messaging and advertising on LinkedIn and Twitter.
the results.
- 2 cohorts fully subscribed
- new sources a significant shift in where bookings came from
Open rates beat industry averages, even with GDPR arriving mid-campaign.
After a period of struggling to fill spaces our last two cohorts have been fully subscribed and we are looking to extend the campaign to support recruitment into the future.
Dr Neil Pyper, Associate Head of School (Enterprise and Commercial), Coventry University
could this be your story?
The first conversation is with me, and it costs nothing.