Libera Partners
cultivating a quality pipeline.
35
people registered for the first workshop after two emails and one LinkedIn post.
the context
Libera supports GP practices and primary care networks to embrace technology and new ways of working. Through the pandemic, effort rightly went into delivery, and new business shrank.
the challenge
Networking and face-to-face meetings, Libera’s usual sources of contacts and referrals, were limited. New ways were needed to create opportunities, so Libera asked us to trial email marketing for leads.
what we did
We started with topical emails to Libera’s own database, then added quality GDPR-compliant data to increase the reach. Emails promoted workshops on preparing for Care Quality Commission visits, supported by web pages, a lead magnet, social media posts and Eventbrite.
the results.
- 35 registrations for the first workshop
- 18 more attendees for a second webinar
Libera now has a growing, quality pipeline to take it into its next phase of growth.
I’m in shock – 24 people have signed up for our workshop already!
Miriam Lemar, Managing Director, Libera
more case studies.
could this be your story?
The first conversation is with me, and it costs nothing.