Strategio
a clear path to new consultations.
25%
average open rate, with a 20% click-through to the Strategio website.
the context
Strategio helps organisations and individuals understand what they want to achieve, develop a strategy and turn it into reality. We had already worked with Strategio on its brand messaging and website.
the challenge
Strategio has particular experience with membership organisations and wanted to reach them across the country, with regular emails their CEOs would find helpful and relevant.
what we did
Our profiling service built a GDPR-compliant database of membership organisation CEOs across the UK. Together we wrote a series of engaging emails that took a large part of that audience from not knowing Strategio to being familiar with it.
the results.
- 25% average open rate
- 20% click-through to the website
A rich source of prospects for Strategio to contact for a consultation.
The combination of creative content, targeted profiling and effective tracking have provided a significant number of opportunities for me to follow.
Ian Barratt, Owner, Strategio
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