Illuminate VR
a brighter pipeline.
28
workshop registrations from profiled email marketing.
the context
Illuminate helps organisations manage mental health and disability in the workplace, reducing absence and staff turnover. Before the pandemic, its pipeline came mostly from face-to-face events and referrals.
the challenge
Lockdown stopped networking and events, just as staff mental health needed more attention. Illuminate had a healthy database but needed regular, engaging content, and a GDPR-compliant list of profiled businesses to grow its pipeline.
what we did
Our profiling service built a series of increasingly targeted databases. Together with Illuminate’s own contacts, they received thought-provoking emails on mental health and invitations to Illuminate’s free workshops.
the results.
- 28 workshop registrations
- 23 workshop attendees
Plus the recipients who clicked straight through to call or email.
The combination of creative content, targeted profiling, effective tracking and gentle accountability have brought us significant numbers of rich leads.
Lisa Whittleton, Illuminate VR
hear it from Illuminate.
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