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Your estate. Your way. RTB Wills & Estate Planning solutions

“Glued captured precisely the brand feel I was looking for: I have the tools to grow my business”

Richard Booth, Founder

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A person holds a smartphone showing a yellow and blue website, featuring the text Your estate. Your way. Protecting your assets now and into the future. Alongside a family photo and house logo, this Estate Planning tool ensures RTB Wills safeguard what matters most.

Context: David Wilson met Richard Booth at a local networking event in Worcester where David was giving a 10 minute talk about brand and marketing.  

Richard has over 20 years of experience in both business and advisory roles, he is a qualified Chartered Tax Adviser. Richard has worked as a Mortgage and Protection adviser helping clients secure the right financial products to purchase their homes and protect their families. During this time, he noticed that a lot of clients had not written a Will. This gap in their long term planning as well as a general lack of awareness of the importance of having a Will was a driving force and motivation to establish RTB Wills & Estate Planning Solutions.

The talk that David gave resonated with Richard who realised his business would benefit from a strong, engaging and communicative brand.

The requirement: 50% of adults in the UK do not have a valid Will so the new brand would help people to resolve that. Richard asked David to create a friendly brand, his preferred colours were blue and yellow. The brand would be rooted in Worcester where Richard was based and help to overcome the misconception many have that you have to go to a solicitor to write a Will. 

As well as a brand identity, a WordPress website and Canva templates were also required, to give Richard the option to manage his own online presence and marketing. 

The outputs: After a range of visual concepts were developed the outcome was a friendly ‘house- face’ logo, with symbols for security and money making up the ‘eyes’ or windows for the house. A curved smile shape was used to complete the ‘face’ of the house. The strapline ‘Your estate. Your way.’ was also devised: reinforcing the idea that the formal solicitor route wasn’t the only way. 

A set of brand guidelines were produced to help build consistency as the business grows.

The results: The resulting brand has an eye-catching, bold and friendly feel that can  be easily applied to literature, templates and the website. The result looks approachable, engaging and
yet professional.

Take a look at the website: rtbwillsandestateplanningsolutions.co.uk/

A laptop on a table displays a website with a header: Your estate. Your way. The webpage features a yellow banner with a house logo, text, photos of a cityscape, and a smiling elderly couple, highlighting the importance of wills and estate planning for peace of mind.
Yellow background with a purple house icon featuring a lock, smiley face, and pound symbol inside. Text reads RTB Wills & Estate Planning and Brand guidelines below. A curved line resembling a smile is at the bottom. Version 2 - December 2024.
Three panels illustrate brand usage. The first shows an aerial view of a town with the RTB Wills logo, Your estate. Your way. The second features a senior couple captioned, It’s time to plan your will on your terms. The third shows a man with text: Im Richard, here to help.
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