Business Ready, University of Warwick Science Park
driving innovation.
186
businesses supported by the programme.
the context
Business Ready is a business readiness support package, mainly for tech-based SMEs with the ambition to grow. It is part of the Coventry & Warwickshire Business Support Programme, part funded by the European Regional Development Fund, Warwickshire County Council and the University of Warwick Science Park (UWSP).
the challenge
The programme needed a distinctive brand to promote its support, engage businesses and communicate outcomes. It had to reflect the UWSP brand and also stand on its own.
what we did
We brought in a local PR agency and a web development business to give the team one joined-up marketing package. The brand took elements of the UWSP identity and gave them a look that appeals to tech businesses, with guidelines for partners to follow. Over three years we produced folders, banners, case studies and an impact brochure showing the programme’s outcomes.
the results.
- 186 businesses supported
- 3 years of marketing materials
- known a brand recognised by businesses across the area
Guidelines kept every partner, including the web developer, on brand.
Glued have been a reliable partner throughout the project and created a striking brand identity and collateral for our Business Ready project. Glued always had a good grasp on what was required and consistently developed high quality designs – very often to tight deadlines.
Dirk Schaefer, Business Growth Adviser, University of Warwick Science Park
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