CW Growth Hub Group
one group, one clear brand.
1
brand family, used consistently across the whole group.
the context
CW Growth Hub Group is a government-supported organisation offering one-to-one advice and ongoing support to businesses in the region. It is made up of several brands, each with its own audience and offer.
the challenge
Over ten years, new sub-brands had been developed independently of each other. The parent brand, sub-brands and product brands needed bringing together, for cross-recognition and consistency, with guidelines that were easy to use and share.
what we did
We audited each brand, updated the brand family and wrote guidelines that work for marketers and non-marketers alike, with links to logos and resources. We designed email signatures, PowerPoint templates, pull-ups and social media assets for every brand.
the results.
- 1 brand family, consistent across the group
- every brand with its own templates
Simple guidelines mean everyone is more likely to use the brand well, and recognition grows across the region.
The team at Glued created guidelines that are easy to understand by everyone in the group. Publishing our brand in a clear form has allowed us to harness its power of recognition.
Helen Morgan-Parra, Head of Marketing, C&W Business Solutions, part of the CW Growth Hub Group
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