Espresso Design
our digital doors are open.
30%
email open rates, with click-to-open rates above 5%.
the context
Espresso Design are interior designers described by The Sunday Times Style Magazine as offering ‘the world’s coolest kitchens’. During the Covid-19 pandemic, they needed a new way to stay accessible to clients and contractors, whatever restrictions were in place.
the challenge
Espresso Design relied on easy, open communication with the contractors and architects they deliver luxury interiors with. They brought forward virtual tours of their Chelsea Harbour and Wandsworth showrooms, but needed a way to keep in touch with the wider architectural and contracting community.
what we did
We planned a series of emails to Espresso Design’s own database of architects and contractors, evolving with circumstances: from ‘Our digital doors are open’ to showroom reopenings and visitor safety. We also profiled and secured a GDPR-compliant list of architects and contractors new to Espresso Design, contacted in parallel.
the results.
- 30% email open rates
- 5%+ click-to-open rates
- 2020 trading successfully through the pandemic
Engagement with architects and contractors has been encouraging, and the opportunity to feed the sales pipeline is clear.
Espresso Design have to achieve exceptionally high standards for our clients and we have the same expectations of the people we work with to enable our business. Glued have stepped up to the mark and we look forward to reaping the rewards of work with them as we progressively exit pandemic restrictions.
Andrew Hamilton Barr, Director, Espresso Design
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