Breeze Consulting
change made simple.
6
years of successful trading, then a brand built to grow.
the context
Faye Harris had traded successfully as Breeze Consulting for six years, delivering challenging change programmes on contract. She knew she needed to market while fulfilling contracts to avoid slumps, and wanted a foundation for growth with her associate network. To start marketing, she needed an identity that was meaningful, not just cosmetic.
the challenge
We proposed research with Faye’s clients and associates into the valuable difference they experienced working with her. That insight let us write a rationale, proposition and client avatars, which became the creative brief for the identity.
what we did
We generated a spectrum of logo options and honed them through several rounds of feedback. Faye chose a traditional professional services style to reflect her corporate experience. We created the proposition ‘Change made simple’ and brand guidelines, then a digital brochure, office templates and social media graphics.
the results.
- 1 proposition: change made simple
- research with clients and associates behind the brand
- confident to take the offer to potential customers
Faye described something as simple as her new business card as ‘making it real’.
I have so enjoyed the creative development with Glued. Having my own brand gives me a real feeling of establishment and great hopes for the future. I’ve already had encouraging feedback about it and look forward to seeing how it performs in earnest.
Faye Harris, Director, Breeze Consulting
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