HR4 Business
alongside you.
30+
years of combined HR experience, now with a brand to match.
the context
HR4 Business is an HR consultancy founded by two highly experienced HR Directors, Heather McLean and Samantha Bonser. They saw a gap for flexible, expert HR support for small businesses: the high-level advice usually reserved for large corporations, made accessible, pragmatic and ethical for SMEs.
the challenge
A brand and digital presence that reflected their professionalism, integrity and understanding of small businesses. It had to set them apart from larger, impersonal HR providers, feel professional yet approachable, and support both retained and pay-as-you-go services.
what we did
We created a logo and identity in navy, gold and purple, with the Fields typeface, plus full brand guidelines. We developed two brand propositions, ‘Alongside you’ and ‘Make progress with your people’, refined their tone of voice, and built a responsive WordPress website with a call-back form, designed to grow with the business.
the results.
- 2 brand propositions
- 1 WordPress website they update themselves
- lots of compliments on the new branding
Early feedback from clients has been overwhelmingly positive, with particular praise for the clarity of the website and the professional yet friendly tone.
We could not be happier with the result. … From the colours, the logo and the type face to suggestions for images, they were incredibly diligent and right on the money. We love our website, and have walked away with our own brand guidelines, a website we can update ourselves.
Samantha Bonser, Co-owner, HR4 Business
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