Coventry Pride
celebrating diversity.
15,000
visitors to the 2018 Pride weekend, up from 10,000.
the context
Coventry Pride is a charity run entirely by volunteers for the LGBT+ community of Coventry and the surrounding area. It started in 2015. David was a trustee between 2017 and 2019, and Glued gave its design and marketing support as part of its CSR programme.
the challenge
To build awareness of the Coventry Pride brand and promote its events.
what we did
We developed a more consistent look and feel, so Coventry Pride communicated in one clear way. For the 2018 festival we created the #BeYou theme and carried it through a full campaign across social media, print and advertising.
the results.
- 15,000 visitors, up from 10,000
- 1,200% rise in social engagement in the 28 days before Pride
- 77,000+ social media post reach
City centre visitor numbers were up by more than 6,000 on the 2017 Pride weekend.
We’ve had some great feedback from businesses in the city centre over the last couple of days – Slug & Lettuce had one of the best weekends ever.
Trish Willetts, BID Director, Coventry Business Improvement District
could this be your story?
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