Exact Logistics
efficiency on every level.
42
page manual that became a key part of the sales process.
the context
Exact Logistics began in 2009 and grew into a trusted logistics partner, with particular expertise as a UK final-mile partner for German customers. It wanted to show current and future customers what made it different.
the challenge
Exact’s high standards could be the cornerstone of its brand. The German market in particular expected documented processes, structured and easy to access, so Exact needed a way to show its systems to a growing European audience.
what we did
Together we developed a manual that works on three levels: a reference guide for staff, a clear explanation for customers of what to expect, and proof for prospects that Exact’s high standards are fact. Colour coding, illustration and short text made all 42 pages accessible, and ready to translate in time.
the results.
- 42 page manual
- 3 jobs: staff guide, customer guide, sales tool
The manual cemented Exact’s position as an expert and strengthened relationships on European contracts.
Our German clients love it. For our team it’s a great reference point and has become a useful sales tool.
Adam Shuter, Joint Managing Director, Exact Logistics
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