Helping black country businesses with Digital marketing: Halesowen college

Context: Halesowen College has received funding from Innovate UK to support businesses in its local area. Through Innovate, Halesowen College will help companies develop the capability of their people to grow and scale their businesses more effectively and help them identify skills they will need in the future to adopt and deploy new technologies. 

Requirement: As part of their business support programmes the College host regular Black Country Innovation Services events. Glued were approached to deliver a practical workshop to local SMEs introducing them to Digital Marketing, Social Media and Search Engine Optimisation. The session would need to provide advice and guidance the business could take away to better take advantage of these techniques. The workshop needed to be delivered face-to-face during a half day session  

The Outcome: The half day workshop covered these topics:

• Types of marketing for your business

• Understanding your customers’ needs and developing a value proposition

• What digital marketing is right for your business?

• An introduction to Search Engine Optimisation (SEO)

• Understanding how to make SEO work for you with blogs and problem solving

• The role of social media for different types of business

• Artificial Intelligence, how it can help you with digital marketing

• The importance of setting up a Google Business profile

• Using Google Analytics to understand your website visitors

Attendees were also given a workbook to take away. During the session they were able to complete practical tasks and make notes as a basis for further learning after the session.

The session was delivered in one of the Colleges computer suites allowing them access to research during the practical sessions. 

Results: with Glued’s two decades of experience, the session was delivered in a bite-sized format with many practical exercises so the attendees had a chance to apply the learning to their own businesses. Richard Johnson, Innovate Consultant, Halesowen College, commented “It was what I hoped for and more, you did extremely well. Thank you so much for the resources and general effort you have demonstrated. Thank you for the support today I know everyone appreciated.”