GW Consulting International: due diligence toolkit
“Glued created a sub-brand that supports the marketing of our new subscription service. The documentation is easy to update and access for clients making the end result a great new product.” Graham Welland, CEO GWCI
Context: GW Consulting International (GWCI) help clients understand the potential business risks of international trade allowing them to take a proactive approach to protect and enhance brand reputation. Glued had previously designed a set of report templates to GWCI to provide a professional on-brand way of providing reports to clients.
The requirement: Over recent months GWCI had developed a detailed methodology and wanted to offer a subscription based service for clients wanting to undertake due diligence. The GWCI Due Diligence Toolkit was to be a do-it-yourself service that equips a client with everything they need to understand and perform due diligence with ease and confidence.
Glued were asked to come up with a sub-brand identity for this service; then apply it to a sales video animation, the full methodology and report templates.
The outputs: As the methodology was a comprehensive document it needed to be easy to access and easy for GWCI to update. Glued created a character that could be used to highlight important information in the methodology and be used as part of the animated video.
After a range of options a friendly earth character was created that was possible to animate and use in printed materials.
The results: A minute long animation was scripted and a voice-over created to bring the new subscription service alive. These brand elements were then applied to the animation, website and templates.
The 100 plus page methodology was created in a Word format which could be easily kept up-to-date as part of the subscription model.
