An overdue splash of colour for business confidence

Fountain case study - branding

Sarah Fountain of Fountain People and Performance has benefited from a powerful re-naming, re-branding and website from Glued Marketing.

Launched at Wood Norton near Evesham, Sarah’s new name and brand has given her a real boost. Changing the business name from ODF Consulting to Fountain has provided scope for far more vibrant marketing.

Sarah wanted a brand, look, feel and website that reflected her approach and values. She was clear that the business was closer to a personal brand rather than a corporate business brand. Glued drew on Sarah’s favourite colours to forge ownership and achieve stand-out.

Sarah said, “From the first time I met with David and Rob to discuss my re-branding they helped me to gain clarity on what was important to me, the story I wanted to tell and helped me create a brand that really reflected who I am and what I do and brought this to life through my brand and website.”

David Wilson, Creative Partner at Glued Marketing explained, “Three bright colours have been used in a fountain shape, which reflect the growth of people and spread of knowledge. The words ‘people & performance’ were added to give the brand context.”

Glued created a WordPress website and banners to support the brand launch.

Glued also provided a set of templates and guidelines to give Sarah the tools to manage and market her brand moving forward. 

For more information on Fountain, People and Performance: www.fountainpeopleandperformance.co.uk

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