Dudley School Sport Partnership
getting more children active.
4
core colours in a vibrant brand built to stand out.
the context
Luke Philpotts launched Dudley School Sport Partnership, a community interest company improving physical literacy and activity among children in Dudley. It builds on Luke’s experience in school sport and CPD, offering schools training, competitions and inclusive events.
the challenge
A brand and website to give the new CIC a professional platform from day one: communicating its mission, showcasing events and supporting engagement with schools and stakeholders. That meant everything from discovery to logo, look and feel, website build and training.
what we did
After a discovery session on audiences, key messages and visual tone, we developed a vibrant identity with four core colours: yellow, pink, green and navy. We designed and built a WordPress website with templates for the home page, content, blog and news, calendar and contact, then loaded and tested the content.
the results.
- 4 core colours
- 1 WordPress website, easy to manage
- trained so Luke’s team can update the site themselves
Brand guidelines keep everything consistent, and the website gives the partnership a robust digital front door.
Setting up a new community interest company meant we needed a professional identity from day one to build trust with schools. Glued understood exactly what we were trying to achieve. They delivered a vibrant brand that captures our energy, and a website that is easy to manage. Glued have helped us create a platform to drive our mission to get more children active across Dudley.
Luke Philpotts, Founder, Dudley School Sport Partnership
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