listen first, design second.
Before I design anything, I dig into your organisation to find what makes it distinctive. Then I express it in ways that engage your staff, customers, prospects and suppliers.
we start with why.
why
Why does your organisation exist, and why should anyone care? We find the distinctive value at its heart.
how
How do you do things differently? We shape it into a story and a visual brand that say it clearly, honestly and consistently.
what
What do you offer? We bring it to life through branding, websites, literature, email, LinkedIn, social, campaigns and AI-assisted marketing.
the tools I use.
Depending on the challenge, the thinking can include:
- Conversations with your customers and staff
- Insights workshops with your team
- A look at your competitors and market
- The Business Model Canvas
- A proposition and story you can use every day
- Values and a vision your team believes in
from insight to impact.
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research
Find out what people really think, including what they say when you're not in the room.
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insight
Workshops that pin down your distinctive value and the story that goes with it.
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brand
A visual brand and words that express it clearly and honestly.
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marketing
Websites, literature and campaigns that put your story in front of the right people.
We had not realised the depth of the investigation Glued would conduct. In turn, we now recognise the depth, quality and individuality of what we do. The narrative is a true reflection of us and it has not only become part of how we communicate, but also buoyed up our confidence.
Helen Barge, Founder / Managing Director, Risk Evolves
let's find your why.
The first conversation is with me. No hard sell, just a chat.