Teams Glued, my own product
team building that lasts.
4 stages
Profile, Play, Reflect, Apply: a learning loop that carries on after the headsets come off.
the context
Glued connects people on the outside, through clear brands and campaigns. I wanted to connect them on the inside too. Traditional team building is fun, but fleeting: people enjoy the day, then go back to work and nothing changes.
the challenge
To design a team experience people would enjoy and remember, but that also changed how they work together. It had to work for businesses and colleges, for people who had never worn a VR headset, and keep going long after the day itself.
what we did
We put behavioural profiling inside a VR escape challenge. Everyone takes the Animal Profile first, teams are built from the mix, then they take on The Train Challenge, guiding one player in the headset through four carriages of missions matched to their profiles. Reflection and an action plan follow. We developed the VR scenarios with digital and immersive businesses in Coventry and Warwickshire, and designed the brand, the profile, the player packs and the website around it.
the results.
- backed by Innovate UK with a Launchpad grant
- finalist at the CW Awards 2026
- live pilot events, then paid programmes for businesses and colleges
Teams Glued was showcased at Frontiers Day during Birmingham Tech Week 2026, and exhibits at Interactive Futures in November 2026.
see it for yourself.
It’s the same thinking behind all my work: understand people first, then design something that helps them.
see it in action.
From profile to reflection in under two minutes: the Animal Profile, teams built from the mix, The Train Challenge in VR, and reflection afterwards.
more case studies.
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