RTB Wills & Estate Planning Solutions
your estate. your way.
50%
of UK adults don’t have a valid Will. The brand helps people put that right.
the context
David met Richard Booth at a networking event in Worcester, where David was giving a ten-minute talk on brand and marketing. Richard is a Chartered Tax Adviser with over 20 years in business and advisory roles. Working as a mortgage and protection adviser, he noticed many clients hadn’t written a Will, and set up RTB Wills & Estate Planning Solutions to change that.
the challenge
Richard wanted a friendly brand in blue and yellow, rooted in Worcester, that would overcome the idea that you have to go to a solicitor to write a Will. He also needed a WordPress website and Canva templates so he could run his own marketing.
what we did
After a range of concepts, we created a friendly ‘house-face’ logo: symbols for security and money form the windows, and a curved smile completes the face. The strapline ‘Your estate. Your way.’ says the formal solicitor route isn’t the only way. Brand guidelines keep everything consistent as the business grows.
the results.
- bold friendly and professional, and easy to apply
- 1 WordPress website
- templates in Canva, so Richard can run his own marketing
The brand works across literature, templates and the website.
Glued captured precisely the brand feel I was looking for: I have the tools to grow my business
Richard Booth, Founder, RTB Wills & Estate Planning Solutions
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