Leamington Spa based research, design and marketing business, Glued, are playing a significant role in supporting new businesses in Worcestershire. Through their work with the Worcestershire County Council Business and Intellectual Property Centre (BIPC) Glued have contributed to supporting over a thousand businesses since April 2021.
The British Libraries BIPC initiative is available in many parts the UK and delivered on a local basis by libraries. In Worcestershire Glued have been planning, managing, marketing and hosting a programme of webinars and occasional live business support events. Glued were also responsible for delivering the BIPC Reset. Restart scheme in Worcestershire, focused on helping new start and young businesses build new business models in response to the pandemic.
Rob Harrison, Consultancy Partner at Glued, said “We have learnt so much, not just effective strategies for raising awareness and securing audiences, but also about business support in the shape of: finance, cashflow, confidence building, motivation and social media strategies.”
“We’ve really enjoyed engaging with individuals looking start and grow their businesses, and being part of their journey to do so.”
Their involvement continues with building relationships with the facilitators for the programme of webinars. Booking the schedule of events, loading them to Eventbrite; marketing them; encouraging registrants to attend and managing post event communications.
Jo Hemley appointed Glued and the Business Engagement Manager at that time said “Glued supported BIPC Worcestershire raise awareness and deliver an effective webinar and coaching programme. They were able to adapt the process to help us learn what works best to deliver results.”
Head over to bit.ly/WORCBIPC to see what Worcestershire County Council have to say about the initiative.