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Putting bums on seats

Glued helps Coventry University put ‘bums on seats’ for its Prince2® business courses through effective online marketing campaign and creative messaging.

The brief from Dr Neil Pyper, Associate Head of the School of Strategy & Leadership (Enterprise and Commercial) was to drive registrations for the Coventry University’s Prince2 project management course. The courses had been running at capacity and often with many candidates from the University itself.

Glued worked with Coventry University to tightly define the target audience of HR professionals in the IT, Telecommunications, Construction and Engineering within a 50 mile radius of the University. Then by working out a set of engaging propositions Glued generated e-shots, social media graphics, social media messaging and social media advertising.

Over a six month period Glued managed and monitored an email and social media campaign. Monitoring progress, trialling a variety of messages and images to progressively increase reach, followers, click throughs and ultimately registrations to the course.

From partly filled courses with a majority of Coventry University personnel, the latest two Prince 2 course programmes were not only full but also the majority of candidates were from outside the University.

Rob Harrison from Glued said “It has been so fulfilling to see the efforts we went to delivering a result for Coventry University. We are looking forward to applying the same principle to other continuous professional development courses for the University.”

Dr Neil Pyper from Coventry University added “After a period of struggling to fill spaces our last two cohorts have been fully subscribed and we are booking to extend the campaign to support recruitment into the future.”

Find out more:
To have a discussion about results driven design and marketing contact Rob Harrison, robharrison@gluedlimited.co.uk, 01789 731524.


Prince 2 case study: read more about the work for Coventry University