GW Consulting International
due diligence with confidence.
100+
page methodology, easy for GWCI to keep up to date.
the context
GWCI helps clients understand the potential business risks of international trade, and we had already designed its report templates. GWCI had since developed a detailed methodology and wanted to offer it as a subscription service for clients undertaking due diligence.
the challenge
The GWCI Due Diligence Toolkit was to be a do-it-yourself service, equipping clients with everything they need to perform due diligence with ease and confidence. It needed a sub-brand identity, applied to a sales animation, the full methodology and report templates.
what we did
We created a friendly earth character to highlight important information in the methodology and star in the animation. We scripted a minute-long animation with a voice-over, then applied the brand to the animation, website and templates. The methodology was built in Word so it’s easy to update as part of the subscription.
the results.
- 100+ page methodology in Word
- 1 minute animation, scripted and voiced
- 1 character, friendly enough to animate and print
A sub-brand that brings a new subscription service to life.
Glued created a sub-brand that supports the marketing of our new subscription service. The documentation is easy to update and access for clients making the end result a great new product.
Graham Welland, CEO, GWCI
the animation.
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