Glued redefine their strategy with the Aston Programme for Small Business Growth

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Glued have taken the initiative and undertaken the Aston Programme for Small Business Growth in a bid to redefine their own business strategy.

The Aston Programme for Small Business Growth delivered by Aston University is a local initiative which supports businesses to reach new heights. The team at Glued have embarked on the mission to refresh their understanding of business growth as they look to redefine the future of Glued.

David explained: “Rob and I have been in business for over 20 years and we’re continuously refreshing our offer and approach. The programme has given us the focus to challenge our strategy and work hard to refine it for future growth.”

The course is designed to position your business for the future by joining the Aston Programme for Small Business Growth. Develop your leadership skills and build a targeted action plan for your business in the company of other ambitious business leaders.

The most recent programme ran from September 2022 – March 2023 and was workshop-based at Aston University. The course included modules about how to create a business plan, growth strategy skills and experience with a presentation in front of investors plus 10 hours with a business mentor.

Kavita Jeerh, Programme Manager from Aston University said: “The Aston Programme for Small Business Growth is a well-established program that supports small business owners and carefully selected SMEs to increase their management capacity and achieve growth. By providing the necessary tools and resources, we empower businesses to achieve their full potential and we are honoured to be a part of their journey towards success.”

David concluded: “I think the biggest benefit for me was learning some new techniques for business management, and better understanding how to put together a business plan: working on the business, not in the business. I think the time with my mentor allowed me to reflect on the business and its direction. We’re now working with a business coach to implement the plan and make changes to our offer.”

Aston Centre for Growth runs a range of fully funded programmes to support business growth, find out more at: www.aston.ac.uk/research/bss/abs/centres-hubs/aston-centre-for-growth.

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