Glued communicate success for Kajul and the Queen’s Baton

Glued Agency recently supported client Kajul in breaking their news about co-creating the Queen’s Baton for the Birmingham 2022 Queen’s Baton Relay.

We worked with Kajul, a Midlands-based design development company that specialises in delivering innovative, cost-efficient engineering solutions, to support the brand during this project.

Glued Agency have worked with Kajul on previous ventures – including a progressive brand proposition, brand, marketing, website and signage – and were delighted to support them again with this prestigious project. More about this can be found in our case studies.

In order to co-create the Birmingham 2022 Queen’s Baton, Kajul worked alongside Raymont-Osman, the main Product Designers, as well as MAOKWO, Artists, and Birmingham Open Media, Technology Practitioners, and asked Glued to support them with their communications.

Recent media coverage included The Evening Standard and The Redditch Advertiser for Midlands-based fabricators Kajul, who co-created the Birmingham 2022 Queen’s Baton Relay champions at the Commonwealth Games.

Karl Hamlin, MD at Kajul, says: Karl Hamlin, MD at Kajul, says: ‘From start to finish, this has been such a wonderful project to be a part of. From working on the prototype, to fabrication and completion of the baton, then unveiling our work in Birmingham, ahead of the Games, seeing the relay start at Buckingham Palace to seeing our work in the headlines – we’ve had a blast!’

Rob Harrison, Partner, agrees: ‘Our team were thrilled to be able to join in on the action and support Karl and the team at Kajul with this amazing project. Well done Karl and co!’

For further information about Kajul and their Commonwealth project, head to:

As seen online at the Coventry and Warwickshire Chamber of Commerce and on page 26 of the printed magazine.