Exactly the right way to do business
Karen Shuter chair of the Rugby branch of the Coventry & Warwickshire Chamber and corporate member Rob Harrison of Glued are celebrating a fruitful collaboration. Karen’s business Exact Logistics has been working with Glued for over three years to provide key marketing tools and evolve the Exact Logistics brand proposition.
Glued have interviewed all of Exact’s staff and a representative sample of their customers and partners. The findings from this exercise have enabled Glued to write a rationale behind the way Exact Logistics does business, highlighting those aspects that add-up to deliver their competitive edge.
This depth of understanding has meant that Exact and Glued have been able to put together an Exact Standards manual that has proved very persuasive with Exact’s key customer base in Germany. It has also led to Glued proposing an animated map of how Exact Logistics do business. This will be used to re-inforce internal processes on screens in their warehouse office. Elements from the map will also be used as wall graphics in the additional new office space which Exact have recently expanded into.
For more information on expressing and conveying your proposition contact Rob Harrsion, firstname.lastname@example.org