Corporate members Marks & Clerk and Glued are celebrating 12 months of fruitful collaboration. Their relationship began with Marks & Clerk, a world-leading intellectual property law firm, successfully registering a UK trade mark for Glued, a business branding specialist based in Warwickshire. The two companies are now working together to offer clients both design and legal guidance from the start of a brand project.
Samantha Collins, Trade Mark Attorney at Marks & Clerk said, “The most advantageous time to consider trade mark protection is during the creative process, prior to using a new brand. That’s why working with Glued during this initial phase is so beneficial for the companies who are launching or relaunching their brands.”
Rob Harrison, Director at Glued commented, “When we find a way to express the personality of an organisation, it’s reassuring to know that it’s legally enforceable as well. This is an important part of any branding exercise that is so often overlooked—I’m certain that working with Marks & Clerk adds value for businesses in our region.”
Together, they have published a short but authoritative guide to creating and protecting brands, which is available online here: