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WASBM

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WASBM email

Glued partnered with the Warwickshire Association of School Business Managers (WASBM) to strengthen their digital communications and establish a coherent, sustainable marketing framework that supports engagement across their membership network, with potential new members and business partners.

Challenge WASBM needed a more structured and effective approach to communicating with school business professionals across the region and businesses serving the same. Their social media presence was underdeveloped, and email communications lacked the tools and processes needed for consistency, planning, and growth. They required not only setup but practical guidance to ensure long‑term independent management.

Our Approach: Glued worked collaboratively with the WASBM team to build the digital foundations they needed and ensure they had the confidence and capability to use them. This included:

  • Setting up and configuring new social media accounts to provide WASBM with a unified and professional presence across relevant platforms.
  • Establishing their email marketing system, including account setup, branding alignment, list structure, and operational best practices.
  • Developing a clear communication strategy, tailored for both social media and email channels, ensuring agreed tactics, content themes, posting frequencies, and measurable objectives.
  • Creating practical guidelines and templates to support efficient, consistent content creation—covering visual style, recommended post formats, and reusable email layouts.
  • Training the WASBM team on essential digital tools:
  • Campaign Monitor for planning and delivering professional email campaigns.
  • Buffer for scheduling and managing social media activity across platforms.

Impact: WASBM now benefits from a structured, reliable, and scalable communication system. Their internal team is fully equipped to plan, schedule, and publish content with confidence, maintaining a consistent presence and strengthening engagement with their membership community and beyond. By putting the right tools, strategy, and skills in place, Glued has helped WASBM develop a sustainable digital marketing foundation that supports its long‑term growth.