Sharing impact – University of Warwick Science Park Impact Report
“It’s definitely the best impact report yet! I say this every year!”
Amandeep K Sangha, Marketing Executive, University of Warwick Science Park
Context: The University of Warwick Science Park (UWSP) continues to be
a major driver of innovation and business growth in the Midlands, supporting hundreds of companies through incubation, business support and specialist programmes. Each year, UWSP publishes an “Impact” report to communicate achievements, highlight tenant success stories and demonstrate its economic contribution.
Glued has designed this flagship publication for several years, creating a consistent visual identity that evolves with the Science Park’s ambitions. For the 2025 edition, UWSP required a clear, engaging and cohesive document that captured a year of significant progress across all its centres, programmes and community‑focused initiatives.
The requirement: UWSP briefed Glued to design and print a refreshed 16‑page impact brochure that presented a broad range of content — from business‑support outcomes and international arrivals to sustainability developments and community activity. The challenge was to organise substantial information and data in a way that felt accessible and compelling for a wide audience, including regional partners, investors and tenants.
The document needed to build on previous years while introducing a cleaner, more modernised design language. It also needed to help UWSP tell a confident, evidence‑based story about its role in driving innovation and supporting economic resilience across the region.
The outputs: Glued delivered a fully designed 16‑page brochure built around a refreshed creative approach. A new icon set was developed to improve clarity and bring structure to key facts, programme summaries and activity highlights. These icons, supported by updated information graphics and a strong visual hierarchy, helped simplify complex data and draw attention to essential achievements.
The publication balanced narrative storytelling with case studies, centre updates and programme insights from Business Ready, Ignite and Minerva. Strong imagery and clear sectioning created a natural flow throughout the document, while the refreshed design ensured every page contributed to a coherent whole. Glued managed design, artwork and print preparation, delivering a polished brochure suitable for both digital distribution and events.
The results: The completed brochure provided UWSP with a sharp, credible and engaging tool to showcase its impact. The updated iconography and layout enhanced readability, making it easier for stakeholders to understand the scale of activity across the Science Park’s sites
and services.
The design strengthened the presentation of UWSP’s achievements – rising occupancy, successful international landings, strong performance of its business‑support programmes and expanded ESG efforts. The brochure now functions not just as an annual report but as a strategic communications asset that supports engagement with partners, funders and new businesses.
Glued’s long-standing relationship with UWSP once again ensured a publication that reflects the quality and ambition of the Science Park’s work, while providing a strong platform for future storytelling and stakeholder engagement.
