Securing futures: Leaping Man Learning
“We needed to bring our academies together giving cross recognition in a competitive marketplace. Glued provided an ideal solution for signposting, which gives us the platform for success.”
Gary Redmonds, Chair, Leaping man Learning
Context: Leaping Man Learning are a ROAPT registered, ESFA approved, provider of high-quality learner and industry focused apprenticeships. Leaping Man Learning deliver apprenticeships in Information Technology & Digital and Education & Childcare.
Leaping Man Learning have supported hundreds of learners and employers over the past decade.
The requirement: Leaping Man Learning had been delivering specialist apprenticeships under two brands called LMPQ (Leaping Man Professional Qualifications) and Swift ACI. Leaping Man Learning wanted to unify its brands and names to improve cross recognition to employers and apprentices.
Glued worked with Leaping Man Learning to identify a new brand architecture to maximise brand recognition in a competitive marketplace.
The outputs:After a full naming review the academy names were unified under the Leaping Man Learning banner.
The IT & Digital academy would use that descriptor whilst the Education and Childcare would retain the Swift name due to market recognition.
The brand essence focused on ‘Developing the next generation of professionals’ – a proposition that is appropriate to each of the academy audiences.
The brand was applied to a WordPress website, marketing materials, signage and learner material.
The results: Leaping Man Learning now has a brand architecture that builds brand recognition and enables effective cross-selling. The academies have expanded into York House in the heart of Birmingham’s finance quarter. Facilities provide apprentices with access to state-of-the-art training workshops as well as environments for personal and independent learning.