Mindful reset branding
“I love it. I saw it and my brain sighed a little bit. In a good way! I want to print it out and put it on my wall. It makes me feel calm when I look at it.” Kate Title, Founder, Mindful Refresh
Context: David from Glued met Kate Title at a Federation of Small Business Bootcamp at which Glued were exhibiting. Kate is a registered nurse, mentor, coach, hyponotherapist and mindset practitioner. With years of nursing and post registration teaching behind her Kate was attending the bootcamp to develop her thinking around creating a business to support nurses in there careers. The strain which being a nurse puts on people can not be underestimated and Kate was ready to develop a business that could offer coaching and courses to the address this.
The requirement: Kate had devised the expressive brand name ‘Mindful Refresh’ for her business. The brief was to create an identity with a flowing design that was playful, using curves and a bright spectrum of colours.
The outputs: A range of ideas and styles were developed using a range of iconography. As the refinements took shape it was concluded the brand logo should be based around a sun icon,
and colour landscape. All housed in a container which could be applied to stickers or badges, to be worn with pride. The logo has a relaxed feel.
The results: The brand uses a strong slab serif typeface supported by the distinctive logo and a set of background
patterns and icons. This gives the flexibility to create a wide range of communications. The brand will be applied to templates on the Mastermind.com platform in the near future.
