University of Warwick Science Park: Every innovation starts somewhere
"The work created by Glued has given us the marketing resources with the premier feel our Science Park needs"
David Grindrod, University of Warwick Science Park
Context: The University of Warwick Science Park (UWSP) is one of the premier Science Parks in the country and needed marketing and on-site branding to match.
The requirement: UWSP had completed a refurbishment of The Venture Centre building which is one of a collection of buildings it manages across Coventry and Warwickshire. An updated suite of property specification sheets, a coffee table brochure hand-out together with drone video and photography would support a marketing drive to attract potential tenants. New hallway graphics were also required to engage visitors at The Venture Centre.
The outputs: Drone and location photography commissioned, Glued managed the filming: the outputs were used throughout the marketing materials. Inside The Venture Centre Glued created a set of wall graphics with the theme: ‘Every innovation starts somewhere’ combining local innovations and inspiring facts. Brochures were created for the Science Park and the Business Innovation Centre, Binley, Coventry.
The results: The drone films were edited together with facts to become animations for social media giving potential tenants an overview of the Science Park.
Fact sheets and brochures give a professional, on-brand feel to all communications and the themed wall graphics create an innovative feel for all visitors to The Venture Centre.
