Dudley School Sport Partnership
“Setting up a new community interest company meant we needed a professional identity from day one to build trust with schools. Glued understood exactly what we were trying to achieve. They delivered a vibrant brand that captures our energy, and a website that is easy to manage. Glued have helped us create a platform to drive our mission to get more children active across Dudley.” Luke Philpotts, Founder, Dudley School Sport Partnership
Context: Luke Philpotts launched a Community Interest Company (CIC) called Dudley School Sport Partnership, aimed at improving physical literacy and activity among children in Dudley. The initiative builds on Luke’s extensive experience in school sport and CPD delivery, offering structured support to schools through training, competitions, and inclusive events. To properly support and elevate this new venture, a strong visual and digital presence was essential.
The requirements: The core requirement was to establish a brand and website that would serve as a professional platform to communicate the CIC’s mission. The new brand needed to showcase events and support engagement with schools and stakeholders effectively. As a new initiative, the project required a comprehensive package covering everything from an initial discovery meeting to logo design, brand look and feel, and website build and training.
The outputs: Following a discovery session exploring the target audiences, key messages, and visual tone, we developed a vibrant and dynamic brand identity. We established a bright, energetic colour palette featuring four core colours (yellow, pink, green, and navy) to help the brand stand out.
To bring the brand to life online, we designed and built a WordPress website using tailored templates for the home page, content pages, blog and news, calendar, and contact page. We also loaded and tested the supplied content to ensure a seamless launch.
The results: The project culminated in the delivery of a brand guidelines to ensure visual consistency across all future communications. The live WordPress website now provides a robust, easy-to-manage digital front door for the partnership. Combined with a comprehensive training session on how to update the site, Luke and his team are fully equipped to confidently manage their online presence, promote upcoming events, and successfully drive their mission to improve physical literacy across Dudley.
