Change Aesthetics: looking at your best

“Glued were able to help create a valuable bank of material for our social media which is supporting our new business plans”.

Dr Richard Brighton-Knight, Change Aesthetics

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Context: Change Aesthetics is a Doctor led medical aesthetic clinic helping clients on a journey of change. They have clients in Brighton, Leamington Spa and Harley Street.

The requirement: Change Aesthetics needed support with how to communicate their honest face-to-face advice approach, but how to do that online? This would
be achieved by carefully articulating for the website and the production of a range of video interviews withDr Richard Brighton-Knight.

The outputs: Building on the brand identity Glued produced a collection of home page sliders communicating the valuable difference that Change Aesthetics offers. A series of video interviews were conducted with wide ranging topics which could be used on social media and the website.

The results: Each element of the project helped to build trust in the Change Aesthetics proposition helping to position them as an authority in the industry.

This has resulted in increased levels of engagement from potential customers, giving people a taste of the process even before they walk through the door.

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