Brand refresh: its emotional for Purple Monster
Brand refresh for Purple Monster
Purple Monster who work with businesses across the UK beyond in the field of change management have launched a new brand look and feel created by Glued. The refreshed brand gets to the core of what Purple Monster do: emotional engage staff so they can cope with change.
Glued conducted in-depth interviews and workshops with staff, customers and suppliers to get to the core of what Leamington firm Purple Monster stood for.
This was translated into a story, which expressed the Purple Monster mission, vision and values in an accessible and engaging way through illustration created by Glued.
Glued then used the story as a creative brief to develop the brand, the rollout of which is now underway. Purple Monster’s clients include Centrica and National Grid.
Rob Harrison, client services director at Glued, said: “The primary challenge for the brand was the need to appeal to the serious issues that corporates and entrepreneurs face whilst conveying the fun and joyful way Purple Monster achieve that — serious fun.”
Danielle Thompson, director at Purple Monster, said: “We have a unique challenge in that our brand needs to be meaningful to clients in large global companies and local companies alike.
“Now we have a clearer view of our future we need to share our new-found self-belief and confidence with current and potential clients. I am pleased to say that Glued are working with us to express that.”
A peak of the brand can be seen on a refreshed website. Further development on the online brand will take place soon.
Glued have created a brand that can be used on screen and in print to give full flexibility for Purple Monster wherever they need to communicate to new and current customers.
Glued created brand guidelines for Purple Monster and provided a full set of templates included PowerPoint, Word, social media.
Contact David Wilson at Glued about refreshing your business brand. Call David on 01789 731 524.