West Midlands Business Festival

The Context

As part of the 2026 West Midlands Business Festival, Glued delivered an immersive demonstration of Teams Glued, the VR team‑building platform designed to boost collaboration, engagement, and behavioural understanding in organisations.
The event brought together leaders, managers, and team‑focused professionals from a diverse range of sectors; hospitality, technology, leadership development, charity and more: to experience how VR‑powered behavioural challenges can transform team dynamics.

Using Teams Glued’s unique four‑animal model (Panther, Fox, Meerkat, Koala), participants were introduced to an accessible, memorable way of understanding communication styles and behaviour preferences. The session combined live behavioural reflection with an interactive VR escape‑room‑style challenge, placing strangers into shared problem-solving scenarios that quickly surfaced real-world behaviours.

A virtual reality headset and two controllers rest on a white table covered with papers, suggesting preparations for a Teams Glued team building event, whilst a blurred person stands in the background.

The Requirements

The objectives of the Festival event were to:

Showcase Teams Glued as an experiential tool for team development and leadership training.
Demonstrate the value of behavioural insight by letting participants feel their communication style, rather than simply reflect on it.
Illustrate the importance of diverse behavioural roles within high-performing teams.
Gather real-world attendee feedback on the product’s impact, clarity, and potential applications in industry.
Highlight opportunities for personalisation, including industry‑specific VR environments.

The Outputs

1. A highly interactive VR team challenge

Participants were placed into mixed‑animal teams to solve time‑pressured VR puzzles. This created near‑instant behavioural insight: teams spontaneously assigned roles, experienced communication differences, and adapted their styles as they progressed.

2. A structured behavioural reflection framework

The introduction session prompted attendees to honestly choose the animal that best represented their real behaviour, not just their aspirational style. This set the stage for meaningful self‑awareness and group discussion.

3. Natural role formation in teams

Teams quickly observed when behaviours were missing or over‑represented. For example, one group immediately felt the absence of a “fox”: resulting in jumping into action without reading instructions. Others found that having all four animals present created balance and efficiency.

4. Deep personal insight

Attendees surfaced unexpected behaviours (e.g., discovering they had more Koala or Fox traits than assumed), showing that the experience triggered genuine self‑reflection.

5. Product feedback for future development

Participants shared practical ideas such as industry‑specific environments (e.g., a VR hotel for hospitality teams), endorsement of the clarity of the experience, and comments on how Teams Glued could support leadership workshops, dysfunctional teams, and recruitment processes.

Three adults stand around a table, examining papers and a board with colourful lines. Engaged in discussion, they appear to be collaborating at a Teams Glued team building event in a bright, modern room with stacked chairs in the background.

The Results

Stronger self-awareness and behavioural insight

Attendees repeatedly described the session as a “reminder” of how differently people think, respond, and communicate—and how essential those differences are for effective teamwork. Many identified moments where their behavioural instincts helped or hindered the group’s progress.

Evidence of the power of behavioural diversity

Teams that had a balanced mix of the four animals consistently found collaboration easier, decision-making faster, and communication clearer. This reinforced one of Teams Glued’s central messages: high‑performing teams draw strength from behavioural variety.

High engagement and emotional buy‑in

Participants described the session as “fun”, “immersive”, “competitive”, and “easy to digest”—a powerful combination for learning that sticks. Many said they forgot they were in a development session at all because they were so absorbed in the challenge.

Immediate workplace transferability

Attendees reported they could take learning back into:

leadership practice
team meetings
recruitment thinking
conflict reduction
coaching conversations
charity and tech team dynamics

Several attendees said they now have a tangible model they can use when spotting dysfunction or imbalances in teams.

Clear demand for extended and customised VR experiences

Multiple participants suggested the value of industry‑tailored experiences, reaffirming the commercial potential for bespoke VR worlds.

Four people work together at a table covered with papers and charts during a Teams Glued team building event. One person wears a virtual reality headset, while the others discuss documents, appearing focused and engaged in teamwork.