Search Lotto: results that reward
Search Lotto is a search engine powered by Yahoo that rewards users for searching by entering customers into Lottery draws.
The requirement: With search being dominated by Google, Search Lotto wanted to refresh its logo and brand messaging to communicate its unique difference: that you’ll be rewarded with free entry into a syndicate for the Lottery.
The outputs: A look and feel was developed related to the lottery while creating something unique for Search Lotto. A strapline was added to communicate the offer..
The results: A modern, flexible and playful brand look and feel was created. This included a set of brand images that could be placed behind content on search pages on the site. The new brand look and feel is currently being rolled out online and in advertising.
“Glued captured the balance we wanted to strike between a professional offer with a fun concept. We’re looking forward to developing the website to reflect the new brand”.
Richard Easter, Director Search Lotto