HELPING HANDS COMMUNITY PROJECT
The new brand gives Helping Hands the confidence and foundation to build its recognition locally.
Context: Helping Hands Community Project Charity operates in Kenilworth, Warwick and Leamington, working with the homeless, victims of domestic abuse and those with drug and alcohol addictions.
Volunteers collect donations of household goods, furniture, toiletries, clothing, toys and bedding to distribute to individuals and families in need.
The requirement: The project was started informally with donations from local people and promoted through social media.
A logo had been developed in-house and, once formal Charity status had been secured, plans were developed to open a hub and shop in Leamington. With the prevalence of professionally developed high street charity brands, it was clear that Helping Hands would also need a professionally developed brand, enabling it to be clearly identified by stakeholders, local agencies and supporters.
The outputs: A fresh, flexible brand was created for the charity. The hub in Leamington, known as The Lighthouse, uses the same styling, giving the facility its own personality while identifying it with the parent charity.
The results: The new brand gives Helping Hands the confidence and foundation to build its recognition locally. With a professional yet informal feel, it is accessible for those who need support yet business-like enough to draw donations, funding and grants from agencies.
“We have been bowled over by the amount of support we have received from Glued. We wanted a strong, recognisable logo that looks professional: we are delighted with the logo that Glued has created for us and would like to say a huge thank you for all their hard work.”
Lianne Kirkman, Project Co-ordinator/Trustee, Helping Hands Community Project