Evolving a brand for high performance
Context: Core Clinics were founded in 2009 to support patients in achieving the best possible state of health and wellbeing. The business has grown from a one-clinician chiropractic service to a multi-disciplinary health and wellness clinic with a team of over 30 people. The brand and marketing had developed at a pace and Core Clinics recognised that results would be improved through consistency.
The requirement: While the business had grown in size and widened its range of services its brand hadn’t evolved with it. Initially Core Clinics approached Glued to rationalise its marketing communications to ensure at every touch point customers received a consistent brand message. During the early stages of the project it became clear that a deeper look at the whole business brand was needed to evolve the visual identity. So that was fit for future business growth. The business also needed a marketing tool-kit to give them the tools to do marketing in house.
The outputs: A full visual brand refresh was undertaken. An updated logo, expanded colour pallet and visual style were developed. This introduced a new brand language that was an evolution of some of the foundations of the original identity.
Brand guidelines and a marketing tool-kit with templates for a range of popular marketing tools were created to allow other specialists to continue to develop the website. This also enabled the in-house team to manage daily marketing needs.
The results: Once Glued had created the brand guidelines and tool-kit they also created a range of branded marketing materials including a welcome pack, stationery suit and branded animation. The brand is now being expanded into exciting new offers to contribute to the growing offer of the clinic.