Business Ready is an innovative business readiness support package primarily for tech-based SMEs with the characteristics and ambition for growth. It assists those with potential and those failing to reach their potential to overcome barriers and grow their business to the next level. Business Ready is part of the Coventry & Warwickshire Business Support Programme and is part funded by the European Regional Development Fund, Warwickshire County Council and the University of Warwick Science Park (UWSP).

The requirement: A distinctive .brand was required for the programme to be used to promote the support packages, engage people with the programme and communicate outcomes. The brand needed to reflect that of UWSP and also be able to stand alone.

The outputs: Glued initiated a collaboration with a local PR agency and web development business to provide a seamless marketing communications package for the Business Ready team.Glued created a brand inspired from elements of the UWSP brand while creating a look and feel that would attract tech-based businesses. Guidelines were created to guide third parties including collaboration with the web development partner. Over three years Glued produced a range of marketing materials from folders, banner and case studies written by the PR partner. An impact brochure showing the outcomes of the programme was also produced.

The results: The brand has become well recognised by businesses in the area. The programme supported 186 businesses.


"Glued have been a reliable partner throughout the project and created a striking brand identity and collateral for our Business Ready project. Glued always had a good grasp on what was required and consistently developed high quality designs – very often to tight deadlines.”

Dirk Schaefer, Business Growth Adviser, University of Warwick Science Park