{"id":491,"date":"2026-03-15T15:25:44","date_gmt":"2026-03-15T15:25:44","guid":{"rendered":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/?post_type=case-studies&#038;p=491"},"modified":"2026-03-15T15:36:34","modified_gmt":"2026-03-15T15:36:34","slug":"west-midlands-business-festival","status":"publish","type":"case-studies","link":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/case-studies\/west-midlands-business-festival\/","title":{"rendered":"West Midlands Business Festival"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>The Context<\/strong><\/h2>\n\n\n\n<p>As part of the 2026 West Midlands Business Festival, Glued delivered an immersive demonstration of&nbsp;<strong>Teams Glued<\/strong>, the VR team\u2011building platform designed to boost collaboration, engagement, and behavioural understanding in organisations.<br>The event brought together leaders, managers, and team\u2011focused professionals from a diverse range of sectors; hospitality, technology, leadership development, charity and more: to experience how VR\u2011powered behavioural challenges can transform team dynamics.<\/p>\n\n\n\n<p>Using Teams Glued\u2019s unique&nbsp;<strong>four\u2011animal model<\/strong>&nbsp;(Panther, Fox, Meerkat, Koala), participants were introduced to an accessible, memorable way of understanding communication styles and behaviour preferences. The session combined live behavioural reflection with an interactive VR escape\u2011room\u2011style challenge, placing strangers into shared problem-solving scenarios that quickly surfaced real-world behaviours.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.gluedlimited.co.uk\/wp-content\/uploads\/2026\/03\/Teams-Glued-11Feb26-Cov-Uni-5400px-04940_2048-1024x683-jpg.webp\" alt=\"A virtual reality headset and two controllers rest on a white table covered with papers, suggesting preparations for a Teams Glued team building event, whilst a blurred person stands in the background.\" class=\"wp-image-6374\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Requirements<\/strong><\/h2>\n\n\n\n<p>The objectives of the Festival event were to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Showcase Teams Glued<\/strong>\u00a0as an experiential tool for team development and leadership training.<\/li>\n\n\n\n<li><strong>Demonstrate the value of behavioural insight<\/strong>\u00a0by letting participants\u00a0<em>feel<\/em>\u00a0their communication style, rather than simply reflect on it.<\/li>\n\n\n\n<li><strong>Illustrate the importance of diverse behavioural roles<\/strong>\u00a0within high-performing teams.<\/li>\n\n\n\n<li><strong>Gather real-world attendee feedback<\/strong>\u00a0on the product\u2019s impact, clarity, and potential applications in industry.<\/li>\n\n\n\n<li><strong>Highlight opportunities for personalisation<\/strong>, including industry\u2011specific VR environments.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.gluedlimited.co.uk\/wp-content\/uploads\/2026\/03\/01_Linkedin_with_subs_1.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Outputs<\/strong><\/h2>\n\n\n\n<p><strong>1. A highly interactive VR team challenge<\/strong><\/p>\n\n\n\n<p>Participants were placed into mixed\u2011animal teams to solve time\u2011pressured VR puzzles. This created near\u2011instant behavioural insight: teams spontaneously assigned roles, experienced communication differences, and adapted their styles as they progressed.<\/p>\n\n\n\n<p><strong>2. A structured behavioural reflection framework<\/strong><\/p>\n\n\n\n<p>The introduction session prompted attendees to honestly choose the animal that best represented their real behaviour, not just their aspirational style. This set the stage for meaningful self\u2011awareness and group discussion.<\/p>\n\n\n\n<p><strong>3. Natural role formation in teams<\/strong><\/p>\n\n\n\n<p>Teams quickly observed when behaviours were missing or over\u2011represented. For example, one group immediately felt the absence of a \u201cfox\u201d: resulting in jumping into action without reading instructions. Others found that having all four animals present created balance and efficiency.<\/p>\n\n\n\n<p><strong>4. Deep personal insight<\/strong><\/p>\n\n\n\n<p>Attendees surfaced unexpected behaviours (e.g., discovering they had more Koala or Fox traits than assumed), showing that the experience triggered genuine self\u2011reflection.<\/p>\n\n\n\n<p><strong>5. Product feedback for future development<\/strong><\/p>\n\n\n\n<p>Participants shared practical ideas such as industry\u2011specific environments (e.g., a VR hotel for hospitality teams), endorsement of the clarity of the experience, and comments on how Teams Glued could support leadership workshops, dysfunctional teams, and recruitment processes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.gluedlimited.co.uk\/wp-content\/uploads\/2026\/03\/Teams-Glued-11Feb26-Cov-Uni-5400px-04853_2048-1024x683-jpg.webp\" alt=\"Three adults stand around a table, examining papers and a board with colourful lines. Engaged in discussion, they appear to be collaborating at a Teams Glued team building event in a bright, modern room with stacked chairs in the background.\" class=\"wp-image-6376\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Results<\/strong><\/h2>\n\n\n\n<p><strong>Stronger self-awareness and behavioural insight<\/strong><\/p>\n\n\n\n<p>Attendees repeatedly described the session as a \u201creminder\u201d of how differently people think, respond, and communicate\u2014and how essential those differences are for effective teamwork. Many identified moments where their behavioural instincts helped or hindered the group\u2019s progress.<\/p>\n\n\n\n<p><strong>Evidence of the power of behavioural diversity<\/strong><\/p>\n\n\n\n<p>Teams that had a balanced mix of the four animals consistently found collaboration easier, decision-making faster, and communication clearer. This reinforced one of Teams Glued\u2019s central messages:&nbsp;<em>high\u2011performing teams draw strength from behavioural variety<\/em>.<\/p>\n\n\n\n<p><strong>High engagement and emotional buy\u2011in<\/strong><\/p>\n\n\n\n<p>Participants described the session as \u201cfun\u201d, \u201cimmersive\u201d, \u201ccompetitive\u201d, and \u201ceasy to digest\u201d\u2014a powerful combination for learning that sticks. Many said they forgot they were in a development session at all because they were so absorbed in the challenge.<\/p>\n\n\n\n<p><strong>Immediate workplace transferability<\/strong><\/p>\n\n\n\n<p>Attendees reported they could take learning back into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>leadership practice<\/li>\n\n\n\n<li>team meetings<\/li>\n\n\n\n<li>recruitment thinking<\/li>\n\n\n\n<li>conflict reduction<\/li>\n\n\n\n<li>coaching conversations<\/li>\n\n\n\n<li>charity and tech team dynamics<\/li>\n<\/ul>\n\n\n\n<p>Several attendees said they now have a tangible model they can use when spotting dysfunction or imbalances in teams.<\/p>\n\n\n\n<p><strong>Clear demand for extended and customised VR experiences<\/strong><\/p>\n\n\n\n<p>Multiple participants suggested the value of industry\u2011tailored experiences, reaffirming the commercial potential for bespoke VR worlds.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.gluedlimited.co.uk\/wp-content\/uploads\/2026\/03\/Teams-Glued-11Feb26-Cov-Uni-5400px-04813_2048-1024x683-jpg.webp\" alt=\"Four people work together at a table covered with papers and charts during a Teams Glued team building event. One person wears a virtual reality headset, while the others discuss documents, appearing focused and engaged in teamwork.\" class=\"wp-image-6377\"\/><\/figure>\n","protected":false},"featured_media":496,"template":"","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":""},"categories":[],"class_list":["post-491","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>West Midlands Business Festival - Teams Glued<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gluedlimited.co.uk\/teamsglued\/case-studies\/west-midlands-business-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"West Midlands Business Festival - Teams Glued\" \/>\n<meta property=\"og:description\" content=\"The Context As part of the 2026 West Midlands Business Festival, Glued delivered an immersive demonstration of&nbsp;Teams Glued, the VR team\u2011building platform designed to boost collaboration, engagement, and behavioural understanding in organisations.The event brought together leaders, managers, and team\u2011focused professionals from a diverse range of sectors; hospitality, technology, leadership development, charity and more: to experience&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gluedlimited.co.uk\/teamsglued\/case-studies\/west-midlands-business-festival\/\" \/>\n<meta property=\"og:site_name\" content=\"Teams Glued\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/teamsglued\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-15T15:36:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gluedlimited.co.uk\/teamsglued\/wp-content\/uploads\/2026\/03\/Teams-Glued-11Feb26-Cov-Uni-5400px-04361_2048-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/case-studies\\\/west-midlands-business-festival\\\/\",\"url\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/case-studies\\\/west-midlands-business-festival\\\/\",\"name\":\"West Midlands Business Festival - Teams Glued\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/case-studies\\\/west-midlands-business-festival\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/case-studies\\\/west-midlands-business-festival\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Teams-Glued-11Feb26-Cov-Uni-5400px-04361_2048.jpg\",\"datePublished\":\"2026-03-15T15:25:44+00:00\",\"dateModified\":\"2026-03-15T15:36:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/case-studies\\\/west-midlands-business-festival\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/case-studies\\\/west-midlands-business-festival\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/case-studies\\\/west-midlands-business-festival\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Teams-Glued-11Feb26-Cov-Uni-5400px-04361_2048.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Teams-Glued-11Feb26-Cov-Uni-5400px-04361_2048.jpg\",\"width\":2048,\"height\":1365,\"caption\":\"Teams Glued at the West Midlands Business Festival\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/case-studies\\\/west-midlands-business-festival\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"West Midlands Business Festival\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/#website\",\"url\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/\",\"name\":\"Teams Glued\",\"description\":\"team development\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/#organization\",\"name\":\"Teams Glued\",\"url\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/teams_guide_colour_RGB.png\",\"contentUrl\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/teams_guide_colour_RGB.png\",\"width\":1156,\"height\":216,\"caption\":\"Teams Glued\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gluedlimited.co.uk\\\/teamsglued\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/teamsglued\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/teamsglued\\\/\",\"https:\\\/\\\/www.instagram.com\\\/teamsglued\",\"https:\\\/\\\/www.youtube.com\\\/@teamsglued\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"West Midlands Business Festival - Teams Glued","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/case-studies\/west-midlands-business-festival\/","og_locale":"en_GB","og_type":"article","og_title":"West Midlands Business Festival - Teams Glued","og_description":"The Context As part of the 2026 West Midlands Business Festival, Glued delivered an immersive demonstration of&nbsp;Teams Glued, the VR team\u2011building platform designed to boost collaboration, engagement, and behavioural understanding in organisations.The event brought together leaders, managers, and team\u2011focused professionals from a diverse range of sectors; hospitality, technology, leadership development, charity and more: to experience&hellip;","og_url":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/case-studies\/west-midlands-business-festival\/","og_site_name":"Teams Glued","article_publisher":"https:\/\/www.facebook.com\/teamsglued","article_modified_time":"2026-03-15T15:36:34+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/wp-content\/uploads\/2026\/03\/Teams-Glued-11Feb26-Cov-Uni-5400px-04361_2048-1024x683.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/case-studies\/west-midlands-business-festival\/","url":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/case-studies\/west-midlands-business-festival\/","name":"West Midlands Business Festival - Teams Glued","isPartOf":{"@id":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/case-studies\/west-midlands-business-festival\/#primaryimage"},"image":{"@id":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/case-studies\/west-midlands-business-festival\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/wp-content\/uploads\/2026\/03\/Teams-Glued-11Feb26-Cov-Uni-5400px-04361_2048.jpg","datePublished":"2026-03-15T15:25:44+00:00","dateModified":"2026-03-15T15:36:34+00:00","breadcrumb":{"@id":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/case-studies\/west-midlands-business-festival\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gluedlimited.co.uk\/teamsglued\/case-studies\/west-midlands-business-festival\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/case-studies\/west-midlands-business-festival\/#primaryimage","url":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/wp-content\/uploads\/2026\/03\/Teams-Glued-11Feb26-Cov-Uni-5400px-04361_2048.jpg","contentUrl":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/wp-content\/uploads\/2026\/03\/Teams-Glued-11Feb26-Cov-Uni-5400px-04361_2048.jpg","width":2048,"height":1365,"caption":"Teams Glued at the West Midlands Business Festival"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/case-studies\/west-midlands-business-festival\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/"},{"@type":"ListItem","position":2,"name":"West Midlands Business Festival"}]},{"@type":"WebSite","@id":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/#website","url":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/","name":"Teams Glued","description":"team development","publisher":{"@id":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/#organization","name":"Teams Glued","url":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/#\/schema\/logo\/image\/","url":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/wp-content\/uploads\/2026\/02\/teams_guide_colour_RGB.png","contentUrl":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/wp-content\/uploads\/2026\/02\/teams_guide_colour_RGB.png","width":1156,"height":216,"caption":"Teams Glued"},"image":{"@id":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/teamsglued","https:\/\/www.linkedin.com\/company\/teamsglued\/","https:\/\/www.instagram.com\/teamsglued","https:\/\/www.youtube.com\/@teamsglued"]}]}},"_links":{"self":[{"href":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/wp-json\/wp\/v2\/case-studies\/491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/wp-json\/wp\/v2\/media\/496"}],"wp:attachment":[{"href":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/wp-json\/wp\/v2\/media?parent=491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gluedlimited.co.uk\/teamsglued\/wp-json\/wp\/v2\/categories?post=491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}