Design as strategy

By Rob Harrison  My colleague David Wilson recently shared an article with me about the role design plays in successful business – The Direct Correlation Between Good Design And Business Growth – and it got me thinking.
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How to brief a creative agency

Insider Knowledge: How to brief a creative agency – some useful tips to making a more effective process.
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Why rebrand

The answer should often be… ‘Indeed?’. How often have we seen apparently pointless yet costly rebrands lambasted by the media. The Royal Mail rebrand to Consignia was reversed. The BP rebrand away from the shield was widely slated. People still cringe at Aviva – Norwich Union as was.
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Can good design really drive business success?

The creative disciplines seem a mile apart from the harsh realities of profitable business.But the successes of creative organisations such as Google or, local to us, Vitsoe are evidence to the contrary.
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How can an existing logo deliver more business?

If your logo symbolises what is valuably different about how and what you do then it will be more persuasive with customers and prospects. If your logo symbolises what is extraordinary about what your team go about each day then it will be more involving and engaging for them.
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Improving your bottom line by being proud: how brand can help?

A couple of weeks ago I was working away in our shared creative space in Leamington Spa and someone in the building was taken unwell: an ambulance had to be called, luckily for everyone the NHS did an amazing job and all was well. Before the paramedics left The Warehouse they were amazed by the […]
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For business pride, is employee engagement enough?

I read this great article about Facebook by Fastcompany. The central theme of pride as a sign of employee engagement endorses our own work to help SMEs nurture pride in their own businesses. I was impressed with how refreshing it was to hear a large organisation succeeding in creating a great working culture for its people […]
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Tips for dealing with the challenges of change for your business

CAN YOUR BUSINESS BRAND PLAY A KEY ROLE IN SHAPING YOUR BUSINESSES FUTURE?With the events of last week change and uncertainty is very much at the forefront of everyones mind. As we all know change can be very disruptive: people can be encouraged, enthusiastic, in denial, angry, confused and so on: all completely normal responses […]
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What’s culture got to do with it?

I noticed at a recent meeting of prominent local businesses that the word ‘culture’ was used repeatedly. But what has culture got to do with business? Surely the worlds of art and theatre are worlds apart from business? What has the way people spend their spare time got to do with the way they earn […]
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Brands are not required in business-to-business?

When we think about successful brands, certain companies spring to mind… Apple, Dolce & Gabbana, Waitrose. And so the list goes on. Rarely do we think of PWC, Xerox or Sage.
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38% of employees not aligned with their employer

“38% of employees don’t believe their company’s core values align with their personal values.” is just one of many disconcerting findings from a significant study by Officevibe.
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Does indispensable exist?

Does indispensable exist?‘IF SHE GOES HER CLIENTS WILL GO WITH HER.’‘THAT CLIENT WILL ONLY DEAL WITH HIM.’‘SHE IS THE BUSINESS.’This is not a healthy position to be in with a member of staff. Even worse if it applies to the principle of business.So how to avoid the reliance on personalities when we know people do […]
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Loss of identity

I was recently at a networking event where the discussion topic was asking questions about your neighbour’s personal background – where they came from for instance – as a way of getting a conversation going. It led me to talk about my background, how I’d had to have speech therapy sessions as a child as I […]
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Personal, professional & business enlightenment

At a recent Creative Warwickshire talk I talked about a personal, professional and business enlightenment over the past few years. Here are some of the key things that have helped me on my way.
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Why do people get all emotional about work?

Doesn’t professional mean non-emotional? Isn’t professional about being objective and unemotional? Surely business is business and feelings have no place?
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The five most common signs of organisational complacency

We have delved deep into the culture of a dozens of businesses across a wide range of sectors and sizes. In doing so we have recognised some common themes that are symptomatic of an organisation that has lost touch with what makes it valuably different from its competitors.
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How can IT security benefit sales?

Securing your IT facilities from cyber attack has a plain benefit for business processes and for maintaining services to clients. Despite that imperative, does it feel a chore to engage with and institute?
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The owner/manager paradox

I expect this is a subject with plenty of coverage in academic and business texts. It is certainly something we come across frequently. One for which we did not have a quick reference. Which meant each time we came across it we had to go through a relatively lengthy explanation to clarify what we were […]
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Is there a place for pride in the workplace?

Isn’t pride an exclusively personal emotion?We think organisational pride is undoubtedly possible. We see it all around us from fans of a football team, to employees of Google and to the owners of Porsche cars.
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