Glued perceptions & propositions package Perception is reality. Or at least our own perception is our own reality. How often have you heard customers surprised to hear you deliver a service with which you thought they were familiar? Or worse hear a client or prospect has just placed some work elsewhere which you are eminently suited to deliver for them? It is clear that customer perception is vitally important for marketing and communications. Assuming that we know how people perceive what we do leads to missed opportunities to win work and improve loyalty.
senior team and staff research
Your familiarity with what you do and how you do it, may lead you to think it is obvious or ordinary – and yet it could be the very reason why customers choose you. Qualitative internal research enables us to see the whole picture and draw out what sets you apart.
Who are your competitors? They may not be who you expect. For instance 5 years ago who would have seen Amazon as a competitor to Netflix? How do we compare to competitors? How can we use marketing and communications messages to position you as not only different but more to the point… valuably different.