Glued perceptions & propositions package Perception is reality. Or at least our own perception is our own reality. How often have you heard customers surprised to hear you deliver a service with which you thought they were familiar? Or worse hear a client or prospect has just placed some work elsewhere which you are eminently suited to deliver for them? Which is why – how what we do is perceived, is so important to marketing and communications. Assuming how people perceive what we do is a recipe for repeated missed opportunities to win work and improve loyalty.
senior team and staff research
This challenge is exacerbated by your familiarity with what you do or how you do it. Sub-consciously we may think what or how we do what we do goes without saying or is ordinary – and yet that may be the very reason why customers choose you. Qualitative internal research provides us with the bulk of the picture.
Who are your competitors? They may not be who you expect. For instance 5 years ago who would have seen Amazon as a competitor to Netflix? How do we compare to competitors? How can we use marketing and communications messages to position you as not only different but more to the point… valuably different.