perceptions & proposition package


Glued perceptions & propositions package Perception is reality. Or at least our own perception is our own reality. How often have you heard customers surprised to hear you deliver a service with which you thought they were familiar? Or worse hear a client or prospect has just placed some work elsewhere which you are eminently suited to deliver for them? It is clear that customer perception is vitally important for marketing and communications. Assuming that we know how people perceive what we do leads to missed opportunities to win work and improve loyalty.

what's included...

brand proposition development

Often we discover that the message needing to be communicated, is not as simple to express as we’d like. This is why brand proposition development is such an important part of this package of work.

senior team and staff research

Your familiarity with what you do and how you do it, may lead you to think it is obvious or ordinary – and yet it could be the very reason why customers choose you. Qualitative internal research enables us to see the whole picture and draw out what sets you apart.


client research

Assuming how customers and prospects perceive us as well as what and how we do what we do. Understanding this through depth research provides us with the rest of the picture for our 360 degree view of you and your brand.

competitor research

Who are your competitors? They may not be who you expect. For instance 5 years ago who would have seen Amazon as a competitor to Netflix? How do we compare to competitors? How can we use marketing and communications messages to position you as not only different but more to the point… valuably different.

Other packages you might find helpful

A proposition embraced by the team, largely because team members were involved in its creation.