where to start
Wednesday 20 January 2021 - 9.30-11.30am
Have your sales channels been limited by Covid-19? Looking for new or additional ways to engage with your customers and or prospects? Overlooked email marketing as an overused or out moded form of marketing and communications?
Glued have specifically written this workshop to encourage those just starting out on their email marketing journey. During the lockdown we recognised that this Cinderella discipline was coming into its own.
Rob Harrison and David Wilson of Glued will take you through some of the key facts and figures about the effectiveness of email marketing. They will also cover: key tips on list purchase; reviews of the main platforms; fitting email marketing into your sales process; creating, running and monitoring campaigns. Peppered into this learning will be interactive exercises on: how to profile a target email marketing list; writing engaging subject and head lines; and, selecting imagery that helps you say more than the sum of the parts.
You can just attend the workshop – which includes a workbook to take away and develop your thinking. Or you can ‘upgrade’ to workshop, workbook and post event consultation to support you in getting to your first email campaign theme OR list profile OR setting up your email platform.
Download your workbook by registering now.
Free of charge for attending the 90 - 120 minute Zoom workshop.
£25 to also receive the workbook to accompany the workshop and provide you with post event activity and accountability to contribute to your email marketing.
£50 for a 60 minute post event one-on-one consultation to bring your plans to fruition as well as the above the workbook.
Refund policy: 24 hours if you can't attend, minus the cost of the workbook which is £25 in the case of the second and third options. Prices include VAT.
What people say about our workshops
"Rob and David from Glued delivered a great email marketing workshop, which has sparked conversation in our team to take our email campaigns forward and apply some new techniques and best practice."
‘A brilliant opportunity to discuss ideas and approaches across a range of industries. It’s so easy for us to get stuck into our own niche areas, so it’s good to take a step back and look at the bigger universal picture (and also go networking!). A great chance to sharpen the branding and marketing tool set and drill down with the specialists at hand. The interaction and discussion format was strong and well delivered by Rob and David with excellent examples.’
“Well structured and paced. Thought provoking with a ‘product’ at the end. Real added value to help me take my business forward.”
‘Thought provoking – helped me realise that we are more “on pace” than “off pace” but have areas to improve and refine.
Has made me want to review some basics in terms of how we communicate our messages (and web site).
‘Great to get the mind working and to discuss things that I think about daily with other like-minded people.’