Creating a powerful brand
Wed, October 21, 2020 9:30 AM – 11:30 AM BST
This workshop will help you understand how to develop the foundations for a powerful brand. It is our belief that a powerful brand has:
- strong propositions and a grand offer
- good articulation
- promotion to create a following and loyalty
In this 90 minute Zoom workshop with B2B branding experts Rob Harrison and David Wilson of Glued we will cover:
- articulation: name, device, strapline, colours, tone of voice and imagery
- consistency: guidelines to support creativity
- creativity: telling a brand story
The workshop will include practical experience in breakout rooms to embed the concepts you are introduced to.
Who should attend?
This workshop is ideal for Marketing Managers or marketing professionals who want to refine and develop a business brand they manage or who are looking to create a new brand or start a rebranding process.
What will you learn?
You'll get a better understanding of the branding process, review what assets you have and how to make best use of them.
What will the outcome be for you?
You will have the rationale and resources to review your current brand or develop a new one. The workshop is ideal if you need to manage a brand or start to build on assets you already have. You'll leave with a set of practical tools to work on in your own time or with your team to develop your own powerful brand.
Download your workbook by registering now.
£75 (including VAT) for a 90 minute interactive workshop and interactive PDF workbook for you to keep.
£99 (including VAT) for above PLUS a 1 hour review of your proposition following on from the workshop.
Refund policy: 24 hours if you can't attend, minus the cost of the workbook which is £25 in both options. Prices include VAT.
Can't make this date? sign up for notfications of future events
What people say about our workshop
‘A brilliant opportunity to discuss ideas and approaches across a range of industries. It’s so easy for us to get stuck into our own niche areas, so it’s good to take a step back and look at the bigger universal picture (and also go networking!). A great chance to sharpen the branding and marketing tool set and drill down with the specialists at hand. The interaction and discussion format was strong and well delivered by Rob and David with excellent examples.’
“Well structured and paced. Thought provoking with a ‘product’ at the end. Real added value to help me take my business forward.”
‘Thought provoking – helped me realise that we are more “on pace” than “off pace” but have areas to improve and refine.
Has made me want to review some basics in terms of how we communicate our messages (and web site).
‘Great to get the mind working and to discuss things that I think about daily with other like-minded people.’