Zoom workshop

Creating a powerful brand

Next event - 6 April 2022

This workshop will help you understand how to develop the foundations for a powerful brand. It is our belief that a powerful brand has:

  • strong propositions and a grand offer
  • good articulation
  • consistency
  • creativity
  • promotion to create a following and loyalty

In this 90 minute Zoom workshop with B2B branding experts Rob Harrison and David Wilson of Glued we will cover:

  • articulation: name, device, strapline, colours, tone of voice and imagery
  • consistency: guidelines to support creativity
  • creativity: telling a brand story

The workshop will include practical experience in breakout rooms to embed the concepts you are introduced to.

Who should attend?

This workshop is ideal for Marketing Managers or marketing professionals who want to refine and develop a business brand they manage or who are looking to create a new brand or start a rebranding process.

What will you learn?

You'll get a better understanding of the branding process, review what assets you have and how to make best use of them.

What will the outcome be for you?

You will have the rationale and resources to review your current brand or develop a new one. The workshop is ideal if you need to manage a brand or start to build on assets you already have. You'll leave with a set of practical tools to work on in your own time or with your team to develop your own powerful brand.

Download your workbook by registering now.

The cost?

Three options:

Free of charge for attending the 90 - 120 minute Zoom workshop.

£50 to also receive the workbook to accompany the workshop and provide you with post event activity and accountability to contribute to your email marketing.

£99 for above plus a 60 minute post event one-on-one consultation to bring your plans to fruition as well as the above the workbook.

Refund policy: 24 hours if you can't attend, minus the cost of the workbook which is £50 in the case of the second and third options. Prices include VAT.

Can't make this date? sign up for notfications of future events

What people say about our workshop

I really enjoyed it!  I liked the breakout room sessions, and how interactive it was.  And that there isn’t a right or wrong answer, its about perception, thoroughly enjoyed it, the fact it was so interactive meant we had to listen, not that it was hard to as it was very interesting! It was just about the right amount of time too. 

Lisa Hesketh


Really good, interactive workshop.

Good content, I came away with actions I can deliver / plan immediately.

Carla Elkins

Head of Communication and Engagement, NHS

It reminded me of how much I love your approach and way of working. You really do both have a wonderful ability to inspire and motivate.

Kim Hughes

Director, Goldings Communications

‘A brilliant opportunity to discuss ideas and approaches across a range of industries. It’s so easy for us to get stuck into our own niche areas, so it’s good to take a step back and look at the bigger universal picture (and also go networking!). A great chance to sharpen the branding and marketing tool set and drill down with the specialists at hand. The interaction and discussion format was strong and well delivered by Rob and David with excellent examples.’

Jon Farrington-Smith

Marketing Manager, Kingsley School

“Well structured and paced. Thought provoking with a ‘product’ at the end. Real added value to help me take my business forward.”

Ian Barratt

Owner, Strategio